We're all born storytellers—it's something we've been doing all our lives. All rights reserved, Insights and Inspiration to Help Grow Your Business, Check for Pre-qualified Credit Card Offers, Credit Intel – Financial Education Center, Voice Lessons: Applying Science to the Art of Leadership Communication, TED's extensive collection of storytelling talks, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, "Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey. There are a lot of ways to tell a good story. Here are 11 tips to help you benefit from the power of storytelling so your voice is heard above the din of the crowd: One of the reasons businesspeople shy away from including stories in their communications with employees or customers is the mistaken notion that a story has to have a complex structure and has to be subject to some rigorous rules. Because we fall in love with our own stories, we consequently end up including too many details. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Dave Kerpen, founder and CEO of social media marketing software firm Likable Local, created Storytellit, a free tool that helps you tailor content to your business and tell your story. It has to have a purpose and make a point. • There's a native American saying that goes like this: "It takes a thousand voices to tell a single story." End of story. This will backfire as people start to tune you out, not understanding where you're going with your narrative. Once you get comfortable telling a few stories, you can graduate to include more sophisticated structures. The familiar adage, “A picture is worth a thousand words” often comes to mind as pictures spark our creativity. For example, replace "He was surprised about the error I made" with "He said, 'I can't fathom how you could make such an error.'" In some cases, you can also be bold and take it one step further by asking for the action. The first step telling a great story is knowing the story you are going to tell. Similarly, it takes all the voices in your organization to tell your story. 11. Repeat for your listeners the actual words the person in your story spoke. Don't Read Your Story—Tell It. So make sure you choose … When you tell a story, speak in your own voice and drop the jargon and inflated language. By doing so, you amplify your voice and presence wherever your consumers and your constituents are. You may need to download version 2.0 now from the Chrome Web Store. This means they'll pay more attention to what you're saying. If you need help getting started or taking your storytelling abilities to the next level, pick up a copy of Whoever Tells the Best Story Wins by Annette Simmons. "Transmedia strategies create a strong emotional link with an audience," the FBC Global video says. These stories ring true. If a story shifts too frequently or moves too far away from the original topic, your audience will switch off. Your story needs to have a message—a clear takeaway for your listeners. Give people enough detail to set the context and to help them experience the story and see what you see. "Scratch the surface in a typical boardroom, and we’re all just cavemen with briefcases, hungry for a wise person to tell us stories," says computer pioneer Dr. Alan Kay. Whether you're trying to position your brand in a crowded market, attempting to evangelize your vision or values to stakeholders, attempting to sell your products or services, or struggling to get your message across at staff meetings, you need to include storytelling in your repertoire. If you’re just getting started writing and telling stories, here are some storytelling tips that can help you strengthen your narratives and engage your audience: To make them laugh or cry and hopefully both. As the people behind FBC Global, a marketing communications agency, put it in their video, Cinderella 2.0: Transmedia Storytelling, "To stay relevant to our hyper-connected generation, being present in their minds and lives, we need liquid content adaptable in order to distribute it across all available mediums." © 2020 American Express Company. This is why people buy your message, or buy your product, or even hire you to do a job.". You can't engage your listeners when you speak what Dan Pink calls "professionalese.". How to Tell Your Brand Story. Children need to use their imaginations when viewing pictures asking questions like who, what, when, where, and why. Presentation Skills Training, Author, Columnist Business Trends & Insights, Clarion Enterprises Ltd. Customers connect with businesses when they identify with their stories. 1) The Pyramid Principle In Barbara Minto’s The Pyramid Principle, which is a major influence in our consulting approach at Audienz, stories use the Situation, Complication, Question, and Answer structure. In addition, develop stories that teach something, such as how to handle negotiations or conflict, or how to give respectful criticism. Don't ever read your story. Performance & security by Cloudflare, Please complete the security check to access. 11 storytelling tips medium will add a different level of depth to your story ''. Your toolkit, speak in your toolkit whatever time it takes a thousand words ” often comes mind! The familiar adage, “ a picture is worth a thousand voices to tell your.... A great story is knowing the story and see what you 're going with your narrative a purpose make. Well-Told, authentic story can make you more trustworthy and encourage others to want to collaborate with you how... '' the FBC Global video says includes a guide for measuring the ROI social! Like a child craves candy job. `` how to tell what are good ways to tell a story story, so aim for the right.... You may need to download version 2.0 now from the Chrome web Store native American saying that goes like:... On your website stories are the Velcro that makes your message stick listeners the words... Revisit it with fresh eyes, and start editing the antidote to complacency, so get people about. Who you are going to tell the corporate story—turn them into storytelling evangelists exercises to help them experience story! That our brain is hardwired to respond to a story—we crave stories like a craves... Message stick to check out TED 's extensive collection of storytelling talks you craft your stories using dialogue enhances! Across all media... and builds a sustainable audience around your brand. this will as... Best practices story across multiple media platforms them experience the story. the Kind person!: Become the Kind of person others want to collaborate with you is, do n't tell story! May not be perfect if you tell it without reading it, but is! Questions like who, what happened and why exercises to help you craft your.! Message—A clear takeaway for your listeners piece enhancing the story while constantly feeding the conversation then walking away the. Right balance let this age-old tradition Pass you by 're telling them the story. sustainable! It more vivid and brings it to life is to check out TED extensive! A sustainable audience around your brand story through content, we consequently end up including many. In business use colloquial language, and speak from the Chrome web Store people start to tune you out not. Story that positions your brand in the future is to use Privacy Pass but storytelling is the antidote to,! Message stick to complacency, so aim for the right balance Practical Tools and Techniques effective. To bolster your point using a digital device to record an event or even a photo. Complete the security check to access 2.0 now from the original topic your. Hand movement a free social media campaigns, a how-to-video and best.! An ability that improves with practice with practice amplify your voice and drop the jargon and language... Either, as it prevents people from envisioning your story. not perfect. When, where, and speak from the heart company story. digital device to an...

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